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"MADE IN VIETNAM"

“MADE IN VIETNAM” is a visual exploration of Sho's Vietnamese American identity as a progression of belonging and self, and as an echo of the larger Asian American experience. It embodies the discomfort of being in a place you inherently don’t belong as a product of immigrants and the complexities of maneuvering life in the U.S. through this lens, and ultimately explores the self-realization of culture within ourselves rather than being defined by our environment.”

(This Look)
“The third and final scene is where our subject finds clarity and self expression from the understanding that culture cannot be preserved in the past or a place, but comes from within and we choose how we carry it with us. In this final set of images, the ice has cracked, melted and she is emerging in full bloom. The styling is an original design by Chinese-Vietnamese American designer Yao Mei Jing from her collection, “Blooming Through Chaos.”

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CREDITS

CREATIVE DIRECTION: Sho, Imani
MODEL: Sho
PHOTOGRAPHER: Imani
AD: Naveah, Saria
STYLING: Caba, Yao Mei Jing
DESIGNER: Yao Mei Jing
MUA: Helen
HAIR: Saria, Yao Mei Jing  
PA: Dre

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